Social media | Creativity in social media

The IAB speak with Tom Ollerton new business manager at Skive ( about how to be creative in and around all the social media channels. Visit: for help in using your brand within social media. JUMP TO THE QUESTIONS Does social media tend be more platform or technology based than creative? 00:15 seconds Do budget constraints make it difficult to be creative in social media? 1:30 minutes Which brands are leading the way in terms of creativity? 2:45 minutes Is crowd sourcing lazy marketing? 3:45 minutes Is crowd sourcing more about press coverage than developing the brand? 4:40 minutes Whats the most creative social campaign youve seen? 5:40 minutes To find out more and to keep updated about what’s happening in social media, visit:

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