Skincare and Beauty Retailer Glisten Announces $1 Million Capital Raise
Fargo, ND (PRWEB) July 09, 2013
Glisten, a brand that specializes in high-end skincare and beauty products, announced today a completed seed capital investment of $ 1 million. The funding was made by a small number of angel investors.
Funding will be used to build inventory and expand marketing efforts to help the startup company grow, according to the company’s founder, Tommy Leikas.
While the number of products available will soon grow to over 10,000, customers will initially have access to over 1,500 products from brands such as Obagi, Colorescience, and GlamGlow.
“Our primary focus is on the experience and not just the transaction,” said Sara Litton, Director of Brand Development. “We spend a lot of time thinking about beauty products, but we think even more about our customer’s experience. We want our customers to have an inspiring and fun interaction with us.”
A brick and mortar store is also in the final stage of development.
“The capital raised is providing us with the initial funds to start serving customers with products they already know, love and buy,” said Leikas. “This is the first step as we work to become one of the leading brands in the global beauty and cosmetics business.”