Funding Foreplay

“How To Raise Investor or Venture Capital For Your Start Up Company”

Here are the dozen REQUIRED documents that you must have to succeed with your romance, seduction and consummation of angel investors and venture capital.

What do successful companies do right when they start their company and get the funding they need to not only survive but thrive? Why are you stuck in neutral when it comes to implementing your own vision for your future and the future of your own start up company? What would your future be like if you could finally turn your new company idea into the success you know it can be?

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If you could read just one article about how to turn your vision for your new company into reality, this is it. I challenge you to read this entire article and not get out of neutral.

If You Are…

• Seeing a vision of your own company you can almost reach out and touch…
• Starting a new company and have things in motion – but not sure which direction to paddle…
• Frustrated by your lack of progress and success…
• Needing capital for your start up to finally get you past the nickels and dimes – so you can make real money…
• Wanting to know all the steps required for success – but are a total virgin to start ups or fundraising…
• Wanting a step by step guide of what has to happen before you seek funding – so you are not embarrassed by questions from bankers or potential investors…
• Wishing you had real sample documents for all the documents you need before romancing money – real documents that are almost always so highly confidential that they are never available as guides for start up companies…

…then you are about to learn what you need to know – before the romance and seduction begins.

In The Next Five Minutes

In the next five minutes, I’ll describe the dozen documents you must have for the romance, seduction and consummation of your funding. Don’t start any romances until you know what you need to know…and have learned what you need to learn.

Listen closely.

These dozen documents must be done in certain ways for them to have any credibility with your prospective investors – and for you to stay out of jail. If you don’t learn the language of investor love, your pick up lines will never get their attention and won’t even get to the first kiss…let alone the consummation. And, you could even end up breaking the law.

This is an incredible opportunity for you – one that your competition probably hasn’t discovered – yet. You know you have competitors for your new company…and you also have funding competitors – other companies competing for the very limited attention, time and money from prospective investors. This is your chance to rise above your investment competitors and have the right dozen documents, done the right way…documents that are written in the right language – the language of investor love.

As I said, this is an incredible opportunity for you – but only if you take the first step. Your first step is to read this article in its entirety. Please don’t just skim through it – it’s important to you that you know all dozen documents you will need – and how to make sure you do them right.

Here are a few things you’ll learn from reading this article:

• The four biggest fears entrepreneurs have when it comes to pitching their deal to VC or to angel investors – and how to systematically eliminate all four fears.
• Exactly what 12 documents you will need to produce before you start to romance investors.
• You wouldn’t walk up to a complete stranger and ask them to marry you. There is a courting process, a general sequence of events, a process, even for love. The same is true with prospective investors. You are going to ask them what – even before the first kiss?
• Exactly what is covered in each of the four Modules of Funding Foreplay and how each topic relates to your own company.
• Why these dozen, super confidential documents are now available to students of Funding Foreplay.

“I bought the Funding Foreplay audio course recently and I love it!

It took me a little over three hours to go all the way through the first two training models, because I kept going back over the materials and finding more and more content that really got my creative juices going.

I have since completed the remaining training modules and I just wanted to let you know that this information has made a world of difference in my efforts to raise capital for my company by opening my eyes to the wealth of possibilities that are available.

The Funding Foreplay course is most certainly a worthwhile investment for anyone, whether you are just getting started or a seasoned pro. No matter your background, I am certain anyone will find the information in this series useful in helping them with some of the more challenging aspects of raising capital.”

- Reynolds Investment Group

Fundraising Myth 1

“All you need is a three page summary of your idea to get funding.”

Wrong!

Maybe before the dot com bust of 2000 this might have worked – sometimes.

But today, you’ve got to convey a well thought out plan that includes a business model that is genuinely implementable and offers a realistic opportunity for a home run that includes your USP – unique selling proposition.

Secrets of a Start Up Company Junkie

My name is Robert Lee Goodman. First, let me give you a little background on me and some hard fought credentials I’ve gained during the past three decades.

After completing my MBA, I successfully started four dozen of my own companies, hiring hundreds of employees and raising $25 million from investors and venture capital firms. Some of these companies included:

• A $100 million real estate investment company with a diverse portfolio – buying everything from apartment complexes to office buildings, office warehouses and mini warehouses.
• An asset management company subsidiary with operations in five states overseeing 45,000 rental units.
• I built one of my companies into the seventh largest self storage operation in the nation.
• A software company with products on the shelves of 5,000 retail outlets nationwide. I wrote the first program, for real estate investment analysis, staffed the company with about 50 great folks, and ended up taking the company public with a reverse merger into a public shell.
• A financial services company buying defaulted loans from the FDIC and RTC for five cents on the dollar after the debacle caused by the Tax Reform Act back in 1986.
• An NASD broker dealer company, raising $25 million from angel investors and VC for my own companies.
• A worldwide consulting company, Ceo Resource – consulting for the past 16 years on a 1:1 basis with nearly 2,000 entrepreneurs and start up CEOs, a lot of them probably with a start up company a lot like yours.

I didn’t tell you all of that for any bragging rights….but to simply show you that I really am a Start Up Company Junkie. I’ve been there, done that….mucho times. I not only have the tee shirt…I’ve got multiple suits of armor that have been used in battle after battle with all the dragons that try to kill start up companies!

In spite of all the dragons, I love starting companies – and helping other start up junkies to be successful!

If you’re like me and most other entrepreneurs, this stuff gets in your blood. Once you start, it will be hard, if not impossible, for you to go back to working for somebody – ever again. There is just something so exhilarating…so liberating… about being in control of your own destiny! This freedom, like most, does not come free. You have to plan the work and work the plan, as the adage says, to have the success necessary to enjoy the freedom.

All of my three decades of experience means I can probably help you immensely with your own plans, your own dragons and your own success…and save you a tremendous amount of time and effort starting your own company and keep you from having to re-invent wheels that I’ve already invented.

“Thank you for the great job you did for the past four months during your consulting contract as the Virtual Chief Operating Officer of Internet Community Concepts!

As I have mentioned to you several times, you are one of the best business persons I have come across in more than 23 years of starting and running my various businesses. The breadth and depth of your insights and acumen, your consistently cool and logical problem solving abilities, your quick and decisive “dragon slaying” and your management style – along with your honesty, integrity, outstanding charisma and leadership skills, have continually impressed me as you have used those talents to help ICC.

Between your work on our business plan, establishing our web presence, bringing focus to our systems, procedures and management approach, dealing with securities law issues, handling operations, doing “whatever it took” to get the job done, and meeting every commitment – on time – that you ever made, it has been a real pleasure working with you.

As I have also mentioned to you several times during the past four months, you have been a stabilizing force that has kept the company together as we have moved forward toward our ultimate goals for success.

My only two regrets are that we didn’t hire you a year earlier – and that I have not been able to convince you, yet, to become the company’s full time CEO! “

- Internet Community Concepts

I love what I do: Working with highly creative entrepreneurs, start up ventures and emerging companies – helping other start up CEOs like you with their business planning and implementation – so together we can slay the multitude of dragons that try to block the path to your success.

The Birth of Start Up Company University

Thousands of entrepreneurs have told me that I have exactly the credentials and experience they desperately need in the perfect mentor – to get them out of neutral and moving down the right path of success and avoid all those pesky dragons that try their best to kill start up companies.

However, many of those thousands told me of their cash flow constraints that meant that they couldn’t afford my one-on-one consulting fees, no matter how important my insights could be to them.

Others were not yet convinced that their idea merited spending a lot of money to see if it really was worth the next step, with all the time, energy, emotion and dollars it would take them – to take that next step.

That is why I set up Start Up Company University – to offer entrepreneurs like you a much more cost-effective way to get the experienced help and information that you need to do it right and get it done.

“Robert Lee Goodman of Start Up Company University is an excellent colleague to work with, and collaborate on the details of your business needs. He is highly professional, and will far exceed your expectations.

Mr. Goodman listens to your needs as a businessperson, and knows exactly what it will take to implement your business, introducing various questions and concerns (variables that could effect your business) that every businessperson should be aware of. He is a pro-active thinker, who establishes a plan of attack of what you will need to fulfill on your concerns and have all of your needs handled, and does not waste unnecessary time.

I would highly recommend Mr. Robert Lee Goodman to anyone who is looking to launch their business, or who needs a person to trouble shoot their problems with existing structures of their business. A definite 5 STAR performance!!!”

- GoldStream Associates

The first course is Funding Foreplay: A four module audio training course that is designed to teach start up company CEOs like you – how to properly prepare and present the dozen documents you must have to successfully romance and seduce angel investors and VC to invest in your company.

I have condensed and distilled down what is required for funding foreplay – techniques that have taken me three decades to acquire and fine tune with real companies and real deals. Funding Foreplay is a one-of-a-kind curriculum that includes over five hours of audio and over 390 pages of real life, highly confidential, documents you can use as guides for your own dozen documents.

The Four Biggest Fears For Entrepreneurs Regarding Venture Capital and Angel Investors

You know, according to CNBC, these are the four biggest fears entrepreneurs have when it comes to pitching their deal to VC or to angel investors:

• 43% – Giving away too much of their company during negotiations
• 42% – Sounding nervous during their pitch
• 11% – Making promises they can’t keep
• 4% – Opening themselves up to a lawsuit

These kinds of fears are totally understandable – especially if you’ve still a fundraising virgin. What are your biggest fears about raising capital for your own start up company?

Funding Foreplay is designed to help entrepreneurs just like you to overcome all four of these fears:

• With our Business Plan Module you’ll learn how to develop a realistic financial model of your business idea. Using this approach will let you project the future value of your company five years from today. Armed with this knowledge, you’ll know how much is a fair but motivating amount of company stock to give investors in exchange for their investment.
• Knowledge really is power – so the more prepared you are, the more comprehensively you have completed your documents, the more confident you will be during any pitch to bankers, venture capital or angel investors. With Funding Foreplay, you’ll learn exactly what dozen documents you need for investors – and exactly the required format and content. You’ll feel so prepared that you may be disappointed they don’t ask you more challenging questions.
• Most worries about unkeepable promises are a result of generating meaningless projections. If you can make realistic and genuinely implementable financial projections for your new company, you’ll have enhanced confidence in the future of your new company. Funding Foreplay helps you drill down to the real numbers so you have the right underlying assumptions for your business plan. After that, the rest is just easy arithmetic – and so is making promises you now have confidence making.
• Anyone can sue anyone for anything. However, if you properly prepare your offering documents, they can serve you well as an insurance policy for you – helping protect you against violations of both state and federal securities laws and helping protect you against disgruntled investors if your new company does not meet their expectations. Funding Foreplay will show you how to make sure your documents give you the insurance protection you need.

All four of these biggest fears – all four potentially lethal dragons for your new start up company – all successfully slayed with Funding Foreplay. What else is keeping you from finally implementing your plans and fulfilling your dreams that let you control your life?

When you read the next section and see all that you will learn with Funding Foreplay, you might conclude when you finish the course that phony phantom fears are all that’s left – keeping you from your dreams.

“The service that Robert Lee Goodman provides have been incredible. Robert has added wisdom and experience that my company needs to truly be successful. Best of all, his work demonstrates his dedication to the success of his clients. Now that the first segment of our project is complete, I have retained Robert to assist me with the complete implementation of our business plan. When something works this well, I stay with it!”

- Ozmoziz Corporation

The Four Modules and the Dozen Documents You Need For YOUR Investor Romance

Here’s what we will cover in this course:

Module 1 – The Overview and Coming Attractions

This is the Introduction to Funding Foreplay where I cover:

• How the Funding Foreplay Course is organized for you and how you can best benefit from all we are going to cover.
• It will teach you about how to use the epiphanies gained from this, and other courses, to best fine tune and expand your business model and its implementation.
• It also explains one of Robert’s Rules of Order: The Three Focal Points – to make sure you are really ready to start a new company and that it fits your own goals for five years from today.
• You also find out about the three kinds of investors – and how your need for capital for your new start up company fits each group’s wants, wishes and needs.
• Module 1 Audio tells you the investor’s mantra that they will be repeating the entire time they are reading your documents or listening to your pitch.
• Module 1 also shows you the five things it will take to motivate the investor to write you a check!
• Module 1 Audio: 35:01 minutes

Module 2 – The Summary Documents of Funding Foreplay

We will cover what we need to do to get noticed so you can begin the romancing…all the stuff you need to get that important first date:

• The One Pager – what to include on a single page attention getter document that will qualify and entice prospective investors.
• The Executive Summary – the eight page summary that gives the right mix of narrative and numbers.
• The PowerPoint Deck – both the long version and the short version – and when to use each so you have the most impact.
• The Email Pitches – what to say and what NOT to say. If this part is done wrong, it could kill both your fundraising efforts and even your company.
• All of these documents will be based on your business plan…so if that part has been done correctly, all five of these documents will be easy if you just follow my format.
• Module 2 Audio: 57:15 minutes

Module 3 – The Offering Documents of Funding Foreplay

We will cover the proposition, the seduction and the pre-nup agreement:

• This is the stuff that is absolutely required if you plan on raising capital from angel groups or individual investors. You will almost certainly be breaking the law, both state and federal, if you don’t have these documents BEFORE you start raising money.
• Your PPM – your Reg D private placement memorandum which will both keep you out of jail AND be YOUR insurance policy – if you do it right.
• Your Prospective Purchaser Questionnaire – this document is an absolute requirement and will assure you that the prospect is an accredited investor.
• Your Subscription Agreement – this is the actual contract between your investor and you. This is the actual document that will give them X% for $Y of your company.
• Your securities law compliant web site – the landing page and what to include and what not to include.
• Your securities law compliant web site – the investor site and who you can legally offer entry to…and how to avoid critical mistakes that can land you in jail – or worse!
• Again, if you are going to raise money for your start up company, listen VERY carefully to this module before you start talking to any investor!
• Module 3 Audio: 90:51 minutes

Module 4 – The Business Plan Documents of Funding Foreplay

We will cover :

• Your Business Plan Planning Worksheet – the 150 questions that you need answers to before you do your own business plan. Consider this, Predicting Your Future 101.
• Your Financial Assumptions Worksheet – your underlying business model of how you are going to generate revenues, cover start up costs, personnel and operating costs…to end up with a profit and make money with your new company. Consider this, Predicting Your Future 102.
• Your Business Plan – I will show you the right format, the right information, the right organization of the content that you will need to seduce the willing partner.
• All of your other documents we will cover in this course will be based on your business plan and its financial model for your company.
• The rest of the documents are easy if your business plan is done right! This Module shows you how to do it right.
• Module 4a Audio: 51:53 minutes
• Module 4b Audio: 69:58 minutes

You can do these four modules in any order you want but I suggest that you go 1, 2, 3, and 4. That way, when we get to the Business Plan Module, you will have a much deeper appreciation of why the various sections will be important to the rest of your romancing.

Here’s Part Of What You Get:

With this Funding Foreplay Course, you get a dozen real life documents I used for one of my own companies, PhotoGraphic LLC. Mock up sample documents are one thing…but with real life documents, all congruently integrated with one another, you gain much better clarity from the consistency of seeing one company’s document trail, start to finish.

In addition to these dozen documents, you also receive the two Worksheets that will help define your own company when we get to Module 4 and cover your own business plan.

I can tell you with absolute certainty that these highly confidential documents would never have been available as a guide to other start up CEOs if it were not for this Funding Foreplay Course.

All 14 of these documents will show you the kinds of questions you will need answered for your own start up. ..What you will need for the flirting, courting, seduction and consummation of your funding.

“I chose Robert Lee Goodman to help me with developing a new business plan (critical to the funding of my company’s 2nd round of equity financing) based upon previous recommendations — which were outstanding. Now I know why everyone of Robert’s previous clients were so enthusiastic about the service they received. I highly, highly recommend Robert if you are serious about the future of your business planning!”

- Provast

Learn At Your Own Pace – And At A Fraction Of The Cost!

You get all 14 documents and all four audio modules, over five hours of audio.

The audios are all in MP3 format – so you can play them on your computer, on your iPod or any other MP3 player or burn them to a CD and play them in your car – that way, you can learn while you drive.

You can play the audios in any order, or as many times, as you want or need so that you can fully grasp all the tips, ideas and epiphanies that fill virtually every minute of the five hours of audio. Many students report that there is so much meaningful content in virtually every minute of each audio – that they have to listen to each Module at least a half dozen times to grasp all the major concepts that they missed the first times through it.

All 14 documents are in Adobe Acrobat format so you can read them on your computer or your PDA, or print them out and toss them in your briefcase to read during down time or wait time.

Here’s What You Won’t Be Getting

Now that you’ve seen what is included in all four modules of Funding Foreplay, here’s what you won’t be getting:

• You won’t get hype about how to get rich quick from starting your new company. Starting a new company, online or offline, is a LOT of hard work with dragons galore.
• What you will get is a no-nonsense course that will teach you what you need to know to avoid a lot of deadly dragons and how to keep others from hatching. This isn’t a course on raising investor capital – but on first getting you ready to raise investor capital…getting ready to romance, using the right language of investor love.
• You won’t get advice from some freshly minted MBA who has never actually done it. My own Presidential / Key Executive MBA is seasoned and amplified by 30 years of CEO-level experience.
• With Start Up Company University and Funding Foreplay, you will benefit directly from my three decades of personal hands-on experience conceiving, forming, founding, funding and building nearly 4 dozen corporations, joint ventures and partnerships – and helping, on a one-on-one basis, over 2,000 diverse companies in 49 of the 50 states and more than 40 countries on six out of seven continents with their business planning, fundraising and plan implementation. (I am offering a substantial discount for my first client based in South Dakota and Antarctica!)
• You won’t get a bunch of generic, sample documents that were written for a school project or mocked up as quickie examples. What you will get are a dozen real life documents – all for the same single company – so you can see how all the documents relate in real life. And how they were used in real life for real fundraising from angel investors.

These are real documents with all the details – documents that are almost always so highly confidential that most other start up CEOs never have a chance to see – let alone have as a guide for your own documents.

“Robert is a great resource for myself and our new business. He is professional, timely, and knows all of the best questions to ask. We now have an advantage because he understands our model, knows our goals, and will be a part of our team moving forward. “

- Affluent Cities Advertising

Here’s What Else You Will Be Getting

Epiphanies.

My goal with everything I offer, everything I do, with Start Up Company University and Funding Foreplay is to give you what I call Epiphanies for Implementation. Just one epiphany, just one insight, just one single idea, just one “Ah ha…” can be worth thousands, tens of thousand, hundreds of thousands of dollars for you and your new company.

• These can be offensive epiphanies such as increasing revenues or new product ideas…or finding your funding even quicker.
• These can be defensive epiphanies such as cheaper cost of goods, lower expenses from operations, slaying start up company dragons, avoiding securities law violation and jail time.

Look for those epiphanies in everything you do, in all the training you take, all the consulting you use – whether with me or with someone else. It is the power of these incremental epiphanies that make continuing education like this course so helpful – especially for those students, those mentees, who pay close attention and are constantly thinking, “How can I use any part of this specific part to improve or accelerate what I am doing? How can I use it to keep from making an expensive or critical mistake?”

Usually, you will find a lot more than just one epiphany – especially in a course like this – if you can simultaneously listen and participate both convergently AND divergently.

• Divergently – consider any and all ways an idea or thought might expand the scope of what you currently thinking.
• Convergently – consider any and all ways an idea or thought might tightly apply to what you are already doing and planning, to make it better, faster or more profitable.

My goal with Funding Foreplay, with my Start Up Mentoring & Consulting, with my Start Up Company Workshop…is to generate as many epiphanies as I can for every client. But, as I said, it requires your divergent and convergent participation!

My intuition is that you will see overwhelming benefits from all that you learn, and all the epiphanies you gain, from Funding Foreplay….total benefits, when you add them all up, that are worth MANY times the amount you invested in the tuition for this course.

My hope is that all of these benefits will give you a GREAT ROI on your investment…. and the ideas and documents here GREATLY increase your probability of not only surviving – but thriving with your new company!

How Much Is All This Worth to You?

My clients pay me $30,000 with Standard Service to individually consult with them and help them produce these same dozen documents for their companies that are included in Funding Foreplay. When my clients and their start up companies are striving to survive and thrive…and trying to raise hundreds of thousands, or millions, of dollars (or Euros, Yen, GBP, Rupees, Francs, Rand, Yuan, etc.)…they know that $30,000 is a very small price to pay for enhanced chances of success and a home run future.

How about you? How much is all of this worth to you? What is the value to your future and the future of your new company? What is the value to you of learning the language of investor love? What is it worth to you to have five hours of audio and 14 real life documents that will guide you in properly developing your own dozen, mission-critical fundraising documents? How much time and money will you waste if you don’t benefit from Funding Foreplay? What’s it worth to you to learn the right things to say…and not say…the right things to do…and not do – from a serial entrepreneur who is a seasoned, international consultant on start up companies?

But the good news for you is that you don’t have to pay the $30,000. For the complete version of Funding Foreplay your total tuition is only $97.

That’s only $97 for all four modules, all five plus hours of audio, all dozen fundraising documents and both Worksheets you can use as integral parts of your own business plan. Click
reserve your copy now – and get the clock ticking…since copies are going fast.

Isn’t your future, and your vision of your new company, worth a total tuition cost of only $97? If you answered Yes, then click reserve your copy now.

Get Started With The Romance and the Seduction – Right Here – Right Now

You can almost taste what it will be like to finally have your own company – and what it will mean to you and your own future – when your company not only survives but thrives with success.

So, what WILL it take to motivate investors to write you a check for your new company?

That’s the purpose of the Funding Foreplay Course – to give you the insights to design your own business model, your business plan, your offering documents, your summary documents to answer all the questions that come with each prospective investor’s mantra.

Finally, you have a totally unique, one-of-a-kind solution to knowing what it takes for you to start your company and really be ready to romance, seduce and consummate investors.

With Funding Foreplay, you won’t be embarrassed by your fundraising virginity – you will be ready for all the questions that prospective lenders or investors may ask about you and your company.

Don’t miss out on this great offer. Click reserve your copy now.

Get Funding Foreplay now and start the romance and seduction.

Best wishes for stellar success,

Robert Lee Goodman, MBA
Ceo & Chief ImpleMentor

PS: Contact me today to discuss how my mentoring and other Chief ImpleMentor Services can help you and your company with strategy and tactics – or with your business model – before you get to the funding phase of your company? Check out my 1:1 mentoring and consulting services. Details at ConsultantOptions.com.

PPS: As you can see, Funding Foreplay is a one-of-a-kind course that covers everything you need to start the romance. Click Reserve Your Copy now – and get the clock ticking.