SEO, Social Media, Content Marketing … All Need A Plan

SEO, Social Media, Content Marketing … All Need A Plan
Adele Ravella, founder of the Buyer Persona Institute defines buyer personas as “an example of the real person who buys, or might buy, products like the ones you market, based on what you've learned from direct interviews with real buyers.” The key …
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Staples US and UK sites: an SEO and ecommerce review
Chief executive Ron Sargent said that nearly half the company's sales were now generated online and that there was a plan to reinvent the company by “taking aggressive action to reduce costs and improve efficiency”. To this end, it has … Here, with …
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4 IT Mistakes All Startups Should Avoid
Take, for instance, the cloud, mobile devices, and social media—they have all opened up exciting new business opportunities for startups, while also offering them the tools to grow their business powerfully. Yet, we have seen multiple startups make …
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