Realizing The Value Of Content Curation Across The Channel

Realizing The Value Of Content Curation Across The Channel
Through a survey of more than 500 marketers, Curata confirmed that although original content acquired most of businesses' marketing mix (65 percent), companies were paying more attention to curated content (35 percent) and syndicated content (10 …
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10 Words Entrepreneurs Should Use With Caution
Will this business scale? Listen to you sounding like a venture capitalist! But I don't know if that means growing to two stores or 10,000 stores, going international or going public, making you a billionaire or finding one crucial employee to help you …
Read more on New York Times (blog)

3 under-appreciated tactics that can add value to customer lifecycle comms
But I wanted to take the opportunity in this blog post to highlight three campaign tactics that I don't hear mentioned that often and which could potentially add value to your customer lifecycle communication programs. 1. The beautiful exit. Most …
Read more on Marketing magazine Australia (blog)

THOMAS | The Road Not Taken
The plan seemed simple, and success by the age of 25 would be imminent. Yet here I am at the … This column is for the girl who has always dreamed of being on stage her whole life, but listened to all of the naysayers who claimed a performance career …
Read more on Cornell University The Cornell Daily Sun (blog)

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