Protecting Ideas: Can Ideas Be Protected or Patented?

Protecting Ideas: Can Ideas Be Protected or Patented?
This does not mean that you should give up when you only have an idea, but it does mean that you will need to proceed to flesh out your idea to the point where it is concrete enough to be more than what the law would call a “mere idea.” The moral …

Does Your Marketing Have the Blahs? Try These Upgrades to Old-School
Digital marketing guru Patrick Coyne suggests on Get Busy Media you take the Ogilvy storyline to your blog. Great idea—but why stop there? If you have a compelling human interest story that ties into your business or its employees, share it on a …
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Content Strategy Gets Tactical: Establishing The Content Workflow
Get this part right, and you'll be ready to run a newsroom! … For example, a company striving to post four times per week on its blog may shoot for one originally authored piece, one commentary on current industry news, one guest post from an outside …
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