News Update: The Gap Inc. Unveils New Logo to Numerous Criticisms

Fans of The Gap Inc. (NYSE:GPS) now have a new logo to associate with the retailer, which traded in its iconic white-on-blue logo for black letters next to a small blue box. Gap is coming under fire for the logo switcheroo, since the company posted the revamped logo on its website without any previous hints to the public of the rebranding. Some critics just don’t like the new look. However, company officials wrote on the retailer’s Facebook page: “Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.”

Price drops in mass market technology, open-source software, crowd-sourcing, and cloud computing have vastly reduced the costs necessary to build new products in the Internet age. In this clip, FLOODGATE Fund co-founding partner Ann Miura-Ko points out how these elements have converged to create rapid prototyping flexibility, and a never-before-seen ease and ability to tailor new products to market. View more clips and share your comments at ecorner.stanford.edu
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