Marketing Plans: How to prepare them, how to use them (Marketing Series (London, England). Professional Development.)
At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.
In this new edition of Marketing Plans, one of the world’s leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the whole process