Marketing Plan Handbook (5th Edition)

Marketing Plan Handbook (5th Edition)

Marketing Plan Handbook (5th Edition)

  • Used Book in Good Condition

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

List Price: $ 102.20

Price: $ 84.12

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