Latest Small Business Marketing Strategy,Blog News

bfa HSBC Franchisor of the Year Awards Top 20: Franchisor of the Year [part 2]
Part of that plan looked to increase network turnover whilst simultaneously capping the number of franchisees, which enshrined a focus on franchisee success, not on franchise sales, and demonstrated the company's commitment to ethical franchising …
Read more on Select Your Franchise (blog)

Storytelling and Community Involvement Drive Marketing Innovation at Vega
The ancient art of storytelling has become central to the digital marketing age, as brands big and small nationwide are looking for new ways to engage consumers and attract new ones through 'authentic' conversation. Yet the word authentic has become so …
Read more on SYS-CON Media (press release)

Brandis' futile plan to 'stop the bytes'
The cost to Australian business will be substantial. Telcos will be given the onerous task of 'stopping the bytes': identifying pirates and additional compliance costs. The rest of Australian business will have to bear the cost of monitoring corporate …
Read more on Business Spectator

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