Direct Marketing: Strategy, Planning, Execution

Direct Marketing: Strategy, Planning, Execution

Direct Marketing: Strategy, Planning, Execution

The “master strategist of direct marketing” has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.

List Price: $ 76.00

Price: $ 14.78

[/random]

Share