Ambush Marketing: An Ace Up the Sleeve? – Analyst Blog

Ambush Marketing: An Ace Up the Sleeve? – Analyst Blog
No matter what the event organizers plan and ideate, the fact remains that ambush marketing was, is, and perhaps will always be a ploy to attract and exploit any global event without officially tying up with it. These seemingly low-cost strategic …
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The OOH Conference and Awards on March 20 to reveal the best in Outdoor
Jury members headed by Karan Bajwa, Managing Director Sales and Marketing will meet to choose the best Outdoor Advertising Campaigns from over seven broad themes, including innovation, use of new media, creativity, synergy and Strategic planning …
Read more on Pitch (blog)

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